Benefits for the merchant:

• Direct ordering without the need for secure delivery and storage of vouchers
• One card swipe - faster for customers, retailers and program managers
• Full merchant support 24x7 help desk
• Full financial and marketing reporting with real-time tracking, reconciliation and management
• Immediate current liability reporting
• Reduced business operation costs
• Automated payments/discounts to suppliers and stores
• Bulk order management/fulfilment capability

Benefits for the customer:

• Customers can cancel lost/stolen cards; they will not lose the value invested in their card
• Customers are able to redeem all or partial value of gift card
• Durable plastic card replaces easily damaged paper voucher
• High acceptance, convenience and visual appeal of a card